pet store business plan, I frequently see people split into 2 camps. On one hand those who nearly ignore competitors in their strategy, because they do not want to consider the issue yet and really feel so confident they have a good idea for the market regardless. Nevertheless I recommend not being overconfident with regards to competitors. They are still presently there for a reason, they are you can use and in business for a cause, so view them with this in mind.
It is a fact of existence that any new business or perhaps enterprise has a degree of danger attached to it. Therefore it is vital for your business plan to analyse and also calculate that risk, displaying how you will engage with it. There is absolutely no business plan out there that is free of risk, but very often where the threat is higher then the returns will be as well.