writing a business plan outline, This really is your mission and the perspective you have for your business, organization values, the products and/or companies you plan to offer, and how the organization is organized. Further aspect on the company's unique skills it has in serving the target audience should be included also.
This is where you evaluate your own personal company's competition; can you contend? How big is the target market? Very best economic situation for your targeted user's? What are the prospective industry's styles? Is the industry thriving? Most of these questions need to be answered that requires a lot of research.